September beckons. School. Cooler days. Football. Back to the show floor. Is your event program ready?
Have you clearly defined the objectives for each show?
- Demand generation
- Awareness, education and preference
- Market research
- Product launch
- Other
Who is your audience?
- All attendees?
- Other exhibitors?
- Only segments?
- Have you created a demographic profile?
How will you connect with your target audience?
- Before, during and after the show?
- Social media?
- Traditional media?
- Personal invitations from staff?
What kind of experience makes sense?
- Big, branded, group experiences?
- One-to-one conversations?
- Hands-on? Tactile?
- Technology driven?
How well prepared is your staff?
- Messaging hierarchy?
- Technology and communications?
- Demos and presentations?
- New equipment and solutions?