Is humor making a comeback in B2B marketing?
Consumer marketing employs humor on a regular basis, but it’s been largely MIA from B2B campaigns for the past 10 years. Recently, we’ve seen a mini-surge of clients looking to use humor to position their products and to create favorable, word-of-mouth impressions on the trade show floor. A throwback to the 90s? The start of a new trend?
Click here to see how NextGen used the power of humor to reach more of the right prospects at HIMSS 2012.