In his TED talk, “The Hidden Power of Smiling,” Ron Gutman shares studies and statistics about smiling. His presentation reveals some surprising results, including the facts that your smile can be a predictor of how long you’ll live and that a simple smile has a measurable effect on your overall well-being.
Some marketers – think Southwest Airlines or MINI Cooper – have built entire brand identities by capitalizing on our need for pleasure, fun and happiness.
What about the rest of us?
How often do we consciously put The Smile Factor to work in our trade show engagement programs or meeting experiences? Next time you’re developing a new face-to-face campaign, try putting an unexpected grin on the face of your customers and see what happens.
Disclaimer: GetSynchronicity claims no responsibility for the happiness and good will you generate.