How do you continue to market you trade show and meetings program while budgets continue to shrink?
One way is to get real about your potential audience. Create a profile of your best clients and client candidates. What do they look like? What attributes do they share? What needs do they have in common? Find out what makes them such a good fit.
Then go find more of them.
Stop wasting money by trying to sell the entire universe of prospects. Instead, narrow your focus and reap greater rewards.