This week’s Synch-Up blog cites research proving that active engagement in the exhibition process “drives the brand metrics that in turn drive purchase intent, and purchase intent has proven in turn to be a good predictor of actual sales.”
What constitutes “active engagement?” For starters, think about moving away from push tactics. Instead, make the experience personally relevant for the prospect. Multi touch media, interactive iPad or tablet solutions, audience response systems and properly trained exhibit staff can all contribute to meaningful prospect engagements.
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