I’ve been on a rant for the past three weeks about post-event lead follow up. I’m going to end this three-part posting with quotes from two of my favorite sources:
“Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready.”
– The Definitive Guide to Lead Nurturing by Marketo
“Lead nurturing….Get good at it. This is the mythical Golden Link between Marketing and Sales… In the new B2B world, not doing lead nurturing is simply malpractice.”
– The New B2B Marketing Manifesto
‘Nuff said.