BtoB Magazine recently published a study about marketing automation. Remarkably, the study found that while the majority of respondents ranked ROI measurement as the greatest benefit to marketing automation, only about 20% of those companies have systems and processes for post-event lead follow-up.
Sound familiar? If so, check out this week’s Synch-Up blog and weigh-in with your story.
GetSynchronicity. Connecting brands with the people that matter to them most