Yesterday I wrote an eTip about the importance of relevancy in marketing.
Today I came across a blog posting by Erik Hauser of the Experiential Forum. It’s a re-post of a piece he wrote in 2008. One of Erik’s points is that if we’re not providing personally relevant experiences for our audience, then we are wasting our audiences’ time. That’s a commodity that, today, is more precious than ever.
Have a read and let me know what you think.