Looking to ease the “attract and engage” process for your trade show staff?
At RSNA 2010, Vital Images successfully met the challenge using interactive media and a “hit team” of professional crowd gatherers.
The crowd gatherers worked the aisle, encouraging passersby to take the “Vital Challenge” which in turn would generate donations for the LiveStrong foundation. Participants navigated a touch screen quiz program, responding to a series of five questions about advanced visualization radiography. Vital Images staffers were stationed nearby to further engage the participants with other educational programs on the touch screen or by transitioning qualified prospects into the booth for a hands-on demo.
The personally relevant experience attracted significant attention among RSNA attendees and created a comfortable engagement strategy for Vital Images staffers. A win-win for everyone.
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