“In life there are many “secrets”– those things hidden, unseen, unrecognized, or not commonly known and understood, except by the initiated and few.”
That’s a quote from Joyce McKee’s new eBook, The Secret to Achieving Brilliant Returns at Your Next Event: A Guide to Maximizing Your ROI and ROO. Joyce’s definition of success is taking common sense and making it common practice. In her book you’ll find lots of great ideas, helpful hints and best practices for your next successful trade show event.
We’re delighted to be a source for several of Joyce’s secrets. Check out her interviews with us in the chapters on experiential marketing and social media.
Enjoy the read and remember that this is a secret you can spread around.