An Experience to Remember

Nikki Lazuka, GetSynchronicity’s newest account executive, reflects on HCEA 2010…

What an experience!  Last week I attended HCEA’s annual meeting.  It was a lot of firsts for me…my first time in “NOLA”, my first physical contribution towards the relief effort of post Katrina and my first HCEA annual meeting.

The people of New Orleans are so rich in soul, pride and ownership of a city that was almost washed from existence.  They are so welcoming and accepting of anyone and everyone open to the experience of the heart and soul of this prevailing city.

As for the community service project, I will do one anytime it is offered.  To see all the people ready and willing to work, heightened my faith in humanity.  When I stepped back and looked at the work we had done, I was proud.  When I turned to get back on the bus and saw what still needed to be done, my heart sank.  Then I thought, “Who, in this group of 81 volunteers, doesn’t also participate in at least one other organization, church group, social group, etc?  If each volunteer was able to get one of their groups to participate, that would be 81 additional groups bringing their teams of 81 to help organizations like Beacon of Hope help to restore New Orleans.  The buzz of the community service project lasted the entire conference, leaving those who participated wanting to do more and those who were not able to participate, wishing they had.

Needless to say, one learns from experiences.  I work with brands every day to create personally relevant and impactful live event experiences.   So, I sat back, opened my eyes wide and took in as much as I possibly could. HCEA did not disappoint.  As a “first timer” to the event, I was warmly welcomed by everyone I met. There was always a smiling face and an open seat waiting for me. I look forward to serving on committees and paying forward the welcoming nature of the HCEA in the years to come.  The annual meeting was an experience to remember.