We don’t usually promote any one company or concept on Synch-Up, but today we’re going to do just that. Unisfair, the leading provider of virtual events, recently announced the release of version 9 of its platform, enabling customers to create a virtual event in an hour and effectively changing the game for the virtual events industry.
Until now, building virtual events required considerable time, expertise, and support. Production times were measured in weeks and months. Today, it’s as easy as setting up a Google Adwords account because Unisfair’s advanced communications platform simplifies the steps in creating virtual events.
The Unisfair Virtual Business Center offers the industry’s only three-tier data model. Organizers can leverage content and design across multiple events in multiple venues. Previously, each event was a silo and customers had to start from scratch when they produced a new virtual event. In addition, attendees can now register just once and keep their profile and briefcase content throughout all events of the host company. Navigation is supported in 16 different languages and adjusts to the attendee’s time zone and language preferences automatically. The platform translates live chat in 50 languages, removing language barriers in global events. Today’s technology is making it easy to host multiple virtual events and communicate with geographically dispersed prospects, customers, employees, and partners.
In the past, virtual event providers needed a “freeze period” of weeks before a live event because the process to build a venue was cumbersome. Now with a WYSIWYG interface and real-time changes, the Unisfair Venue Builder is raising the bar for virtual event platforms. A gallery of high resolution templates offers compelling imagery of real-world venues. All locations can be easily configured to reflect a company’s brand and event theme.
The Unisfair Webcasting Studio lets companies produce their own webcasts — easily and cost-effectively. What previously required a studio of expensive staff and equipment can now be done from the office. The studio supports self-recording of audio and video directly from the desktop, with video sources ranging from a simple webcam to high definition camera input. Unisfair lets the host or speaker upload content, including slide decks, polls, links and media files. The host can pass camera, microphone and slide control to any speaker at any time during the recording or broadcast, which enables multiple presenters during a single webcast. Unisfair’s Q&A management includes tagging and prioritization of questions, allowing speakers to focus on their answers.
Unisfair Smart Reports help sales teams gather rich customer intelligence from virtual event activities – across all venues and events – from a single, web-based dashboard. Smart Reports track each individual participant’s demographics, activities and interests, allowing the organizer to gain unprecedented understanding of their audience.
Unisfair continuously aggregates registrant activities into a single metric – the Unisfair Engagement Index. Each attendee is assigned a numerical rank, indicating the level of engagement over time. The Engagement Index can be customized by the organizer or sponsors to reflect a model of the ideal participant. Leads sent to the sales team now include a clear indication of their maturation level and interest, effectively putting an end to dead-end leads. The index can also be used to track engagement in training or recruiting events.
Interested in learning more? Be sure to check this week’s GetSynch eTip, where you can order your complimentary copy of the Unisfair Virtual Event ROI Kit.