Are you among the thirty-one percent of industry respondents who have incorporated social media into their exhibit marketing efforts? What are the most popular social media tools being used in B2B events? What kind of metrics are being tracked and how successful are social media marketing efforts?
GetSynchronicity, in conjunction with Exhibitor Media Group, conducted a survey to establish benchmark data for the use of Social Media Marketing in exhibit and event-marketing campaigns. The data is in and Synch-Up readers can click here to view a copy of the full survey report. Selected data points from the study will also appear in the January 2010 issue of EXHIBITOR magazine and the Spring 2010 issue of Corporate EVENT magazine.
See what your fellow event marketers are doing and let me know about your marketing experiences with social media.