I like what I see happening around me.
For too long, too many of us in brand marketing have been focusing on the moment. The economic downturn has tamed that.
Today customers are demanding programs that stimulate sales and build relationships that last. Impact is great, they say. So are wow factor and buzz. But let’s make sure that this solution produces life-long evangelists who move more product.
Isn’t that what experience marketing was supposed to be about in the first place?