Only two days to go before Santa’s big ride. Here’s my two point wish list for the events industry.
Embrace Virtual Events. The convenience, flexibility, cost savings and environmental benefits of virtual platforms offer tremendous potential for battered corporate event portfolios. Virtual events and live events aren’t mutually exclusive. In fact, the former might actually be good for what is ailing the latter. Which brings me to wish number two.
Stop Tolling the Death Knell of Live Events. Face-to-face events are changing, yes. That’s a good thing. It’s in the nature of all living organisms to evolve. When they stagnate, they die. So let go of the fear and remember that prudent pruning results in higher quality yields. Champion change. Reinvention keeps us all relevant.
That’s my list. Just two wishes – and a fervent hope that the power of social media spreads this up to the North Pole before Santa’s team gets under way.