Back in October, GetSynchronicity joined with Exhibitor Magazine to co-author and provide sponsorship for an industry survey on the use of Social Media in Event Marketing. Readers of Synch-Up can click here for a sneak preview of the executive summary.
The research suggests that social media is already making its way into the toolkit of face-to-face event marketers. Fully two-thirds of respondents reported having used social-media sites and tools for marketing purposes, including exhibit- and event-marketing campaigns. More than three-quarters of the respondents expect the value and importance of social media to increase in the near future.
Look next month for a link to the full report which will be published in the January edition of Exhibitor Magazine.