The Spring tradeshow season will soon be here, so now is a good time to assess how your target audience is experiencing your exhibit.
The moment they enter it, are they being pressured, either subtly or directly, to “get scanned” or “sign-up for a free trial,” or “give our new product a spin”? In other words, is it all about you, and not about them?
Our Marketing Snapshot Topic explores how to determine if your exhibit experience is too transactional, along with some suggestions on how to refocus it. View the document