Marketers in most verticals are starting to successfully connect with the Millennial demographic. This being the case, many are looking ahead asking, “Who’s Next?” The answer is …. Generation Z, and they are proving to be a larger disruptor, and a larger opportunity, than Millennials. It’s time to roll up our sleeves and begin preparing for the next generation. View the document…
The Rise of Gen Z: What Does It Mean for the Future of Tradeshows?
