In Part I of this 2-part series, we explored how in-booth tradeshow presentations can help companies deliver their disruptive message to large numbers of people on a tradeshow floor. When done properly, the modern, evolved tradeshow presentation can give you the audience reach you desire.
However, that last phrase—“when done properly”—is key. This article, Part II in the series, explores the different forms an evolved tradeshow presentation can take, as well as a tried-and-true structure that ensures you achieve the desired results. View the document…