“Engagement.” “Experiential.” “Interactive.” Gamification.”
Marketers encounter these buzz words everywhere; marketing articles, blogs, seminars, and practically every marketing conversation eventually work their way around to one of these topics.
But considering the plethora of technologies, apps, games, and other cool marketing doo-dads out there vying for our collective “interactive” attention, it’s becoming difficult to choose an approach that can will through the current “experiential” clutter.
What can you do? Go Multi! View the document…