Once again, a recent CEIR study reveals that an attendee’s interaction with your booth staff is the #1 thing that influences their opinion of your company.
One sign of a well-trained tradeshow booth staff, and an aligned company, is the uniformity of the message they communicate to visitors.
In this article, we’ll continue this exploration by discussing how a targeted Staff Training program can support the show goals by helping participants stay on message, generate qualified leads, and speak in the universal language of stories and benefits. View the document…