So you’ve convinced your Senior Management to expand your budget to include Augmented Reality or Virtual Reality (AR/VR) in your exhibit. Terrific!
Now what? Is that it? Do you simply plug it in, charge it up, and let the multitudes throng to your exhibit to oooo and aahh over your products and services?
To employ a much-overused and beaten-up phrase, “If you build it, they may very well come … but so what?” Will “they” have a positive experience? Will the AR/VR technology actually help tell your solution story? Will your expanded budget yield expanded business results?
This article will explore the many considerations you must take into account when employing cool technology in your exhibit… and the many pitfalls you must avoid to make it successful. View the document…