The need for accurate ROI reporting (Return on Investment) requires a solid understanding of metrics benefits and methodologies. As a result, ROI is often measured poorly in a hasty attempt to defend a threatened budget. The company learns nothing truly useful and at great cost.
When done properly, however, ROI proves the ultimate value of a tradeshow or large meeting.
This week’s white paper, How to Measure Results for Tradeshows, Meetings & Events, will explore why it’s important to apply ROI processes, in whole or in part, to discover the actual monetary value of tradeshows, meetings and events. We’ll also offer an ROI framework readers can put into play immediately and provide additional resources for those who wish to do a deeper dive. View the document…