My event teams are not driving enough traffic to our trade shows exhibits. What can they do to build awareness and generate greater demand?
The latest Demand Generation tools, like PURLs, IP/Mobile Targeting, and SMS Messaging, have been proven to help put your booth on the “hot list.”
Recent results of a Center for Exhibition Industry Research (CEIR) study showed that 76% of attendees arrive at a trade show or event with an agenda. They come prepared with must-see list of exhibitors, and they’ve scheduled at-show appointments with many of these exhibitors weeks before the show. View the document…