Each personal story was designed to appeal to specific attendee needs and profiles. This strategy succeeded in transforming the dry “how to” of Lowe’s DIY technology story into a compelling, emotionally-driven human story … told by real humans.
Each personal story was designed to appeal to specific attendee needs and profiles. This strategy succeeded in transforming the dry “how to” of Lowe’s DIY technology story into a compelling, emotionally-driven human story … told by real humans.