In an October posting on Successful Meetings, Arthur Backal of Apella, the event space in New York City’s Alexandria Center, notes a trend that “Clients are looking for unique, creative, and inexpensive ways to customize event spaces.”
How right he is.
Take a look at NextGen Healthcare. At UGM 2012, NextGen hosted 4,700 attendees in a general session and then re-configured the space into twenty breakout rooms in under thirty minutes. NextGen’s creative solution featured wide format, fabric panels that doubled as projection screens and scenic backgrounds for the plenary session. Smaller, offset panels removed easily to allow air walls to close during the room turn. The larger panels remained to provide projection and scenic continuity for the new, smaller breakout rooms.
Creative thinking and flexible re-purposing. Two smart trends that spelled success for NextGen.