Every marketing program starts with questions. See the August 29th Synch-Up posting for some of the questions to ask before launching a campaign or an event program. Here’s a question we left out of that list?
How can my customers and prospects use this content again? In the next week? Month? Quarter? Six months?
Great marketing always begins with the end in mind. In an age of content marketing and digital engagement, questions like this keep the focus on reaching the right end result.