Thanks to marketing automation and social media platforms, business marketers today have more interaction with buyers than ever before. Twitter feeds. Facebook updates. Blog posts. Email campaigns. On the flip side, those same technology advances provide buyers with unparalleled opportunities to access information and evaluate brands. They also have less need than ever of salespeople.
Have we engineered our own obsolescence?
In the flood of email and tweets and posts the sole marketing constant is people. B2B? B2C? It doesn’t really matter. In the end, we’re all B2P. Business to People.
The best place to take advantage of that unique dynamic is in the face-to-face environment of trade shows, meetings and events.