How frequently do you continue to converse with someone when the topic of conversation is not relevant to you? Most likely, not often. Yet, as marketers, we’re sometimes guilty of pushing out top-down, message-heavy, monologues to our customers and prospects. That’s especially true today, in the “Age of Content.”
If we’re not relevant, people will tune out. The message won’t get through.
Personal relevancy is the key to engaging prospects in a dialogue that is meaningful and memorable. Those attributes – meaningful and memorable – possess great potential. They have the power to create relationships that are mutually beneficial.