Author Archives: Mike Hamilton
How About a Sample ?
I was introduced this week to some of the essays in REWORK, the business manifesto by Jason Fried & David Heinemeier Hansson. One of their more colorful recommendations suggests that marketers emulate drug dealers by offering free samples to customers. Product sampling, of course, has been… learn more >
Now Hear This!
Event marketers looking to impact the decision-making process of their target prospects will want to pick up on this cue from the field of positive psychology. Studies have found that when people are given a voice, the experience creates enough positive emotions to… learn more >
Now Hear This!
Event marketers looking to impact the decision-making process of their target prospects will want to pick up on this cue from the field of positive psychology. Studies have found that when people are given a voice, the experience creates enough positive emotions to prompt those individuals… learn more >
Thanksgiving Reflections
I had some time to think over the holiday weekend and took stock of what I’m most grateful for in the exhibits and meetings industry. Marketers are embracing interaction. Smart badges jumpstart conference networking. Digital media creates relationships before and after events. Interactive media turns… learn more >
Let’s Talk Turkey
It’s Thanksgiving and I’m leaving early for the holidays. So this week’s post is an invitation to readers to “talk turkey.” Send us your industry gripes, rants or pet peeves. We’ll publish them in the weeks ahead to launch some discussion. Meanwhile, take time tomorrow and… learn more >
Einstein or Alice in Wonderland
“If you don’t know where you are going, any road will take you there.” That quote by Lewis Carroll inspired some thoughts in yesterday’s GetSynchronicity eTip about setting objectives and a having a clearly defined picture of what success looks like. The idea stayed with me… learn more >
Where Are You Going?
“If you don’t know where you are going, any road will take you there.”— Lewis Carroll Lewis Carroll penned that line in “Alice in Wonderland”, but the wisdom applies to all of us in marketing. When you don’t have a clear definition of what success looks like… learn more >
Key Principles of Effective Game-Based Learning
In last week’s post, we took a look at the role of game-based learning in face-to-face events. Done right, game playing can be a springboard to acquire and even practice new skills and knowledge. Here are five key principles to employing game play at your… learn more >
Game-based Learning
Try your hand at any of today’s really popular mobile games. After only a few rounds, you soon realize that one of the crucial factors is the built-in learning process. To improve in a game is to learn. This is true whether the game is considered… learn more >