I’m wild about Ted Talks and I read everything that comes my way about experiential marketing. So I thought my readers would enjoy this post on Six Takeaways From a TEDx Event: Experiential Marketing Done Right. Enjoy!
Seth Godin posted a thought last week titled “Doing It Wrong, Relentlessly.” The lesson: we always have a choice to work the system or to refuse to work it. According to this post by Neil Patel, I blog incorrectly–missing on at least 7… learn more >
Last August I posted thoughts about The Link Between Content Marketing and Event Programs. Last week, ICEEM posted a more detailed review of the same subject. Check out The Exhibitor as Content Generator. It’s worth a look.
Everything seemed on the upswing last week at HIMSS. Management reported increases in attendees and exhibitors. Walking the floor, I particularly noticed the increase of pure play technology companies exhibiting at the show. That’s been happening for a few years now, as… learn more >
I was watching a re-run of “30 Rock” last night. Since I rarely have time to watch prime-time TV, I catch up with popular culture three to four years after the fact when it hits late-night, “bed-time TV.” The episode was about Winter… learn more >
Every trade show staffer should have a solid elevator pitch that succinctly answers the question “What does your company do?” Recently, I read an article outlining three steps to the perfect elevator speech. I agreed with a couple of the author’s suggestions but took exception with… learn more >
What is it about a meeting that brings out the traffic cop in all of us? I recently attended two days of meetings with an agenda so tightly scheduled that at the end of day we felt exhausted. Did we work hard? Yes.… learn more >
I’ve been working on a client project that involves developing success stories for an annual meeting. To involve as many of the attendees as possible, we’ve asked them to send us a video expressing the three words that best signify their path to success. You… learn more >
Earlier this week I was reminded of a blog post from a year ago written by Dave Egan for ICEEM. I was interviewed for the post but never linked to it for my own readers. Shame on me. You can access the original posting by… learn more >
What do you do when you can’t bring the mountain to the trade show floor? Turn to the power of 3D animation. At RSNA 2011, Carestream anticipated heavy interest in its new work-in-progress, the DRX Revolution. Crowds sometimes lined up four and… learn more >