It’s that time of year when annual meetings, conferences and sales kick-offs shift into high gear. Already we’ve seen several high profile presentations and already we’ve seen some eyebrow raising performances. It’s not uncommon for executive presentations to miss the mark. Why? More often… learn more >
Does this ever happen to you? The client delays. Deadlines loom. Tension escalates. Finally, the project is green-lighted. Everyone shifts into hyper speed. Me? I get so wrapped up in execution that I annoy the team by making decisions that should be left to someone else.… learn more >
It’s the season for making lists. Here are my top three trends that will shape event marketing in 2013: 1. Instant Information. Digital has re-shaped expectations. Consumers now seek the same immediacy in the live event arena that they currently enjoy from on-line experiences. Delivering on-demand… learn more >
In an October posting on Successful Meetings, Arthur Backal of Apella, the event space in New York City’s Alexandria Center, notes a trend that “Clients are looking for unique, creative, and inexpensive ways to customize event spaces.” How right he is. Take a look at NextGen… learn more >
How do you turn a general session set for 4,700 into 20 breakout rooms in under 30 minutes? Start with great design. At UGM 2012, NextGen Healthcare used wide format, fabric panels to double as projection screens and scenic background. Smaller, offset panels removed easily to… learn more >
You’ve just come back from a conference. You’ve listened to case studies by the big marketers. You’re all fired up to implement change and boost the performance of your company’s event marketing program. Unfortunately, you don’t have the budget dollars of those big marketers. Or… learn more >
Learning to play nicely with others is an important life skill. In tradeshow and event marketing, it’s a survival skill. We don’t always get to choose the playmates in our event world sandbox and sometimes those other players can kick up a lot… learn more >
In his blog for the Harvard Business Review, Rick Reynolds makes the point that quantitative data is highly useful to the sales process but it cannot replace the value of qualitative information gained through face-to-face interaction. It’s true for trade shows and events, too. Lead… learn more >
How do you keep more than 300 booth staffers in your pocket? Technology can help. Click here to see how DMG MoriSeiki used a custom smartphone app to connect thousands of visitors at IMTS a highly mobile booth staff and executive team. GetSynchronicity. Connecting brands with the… learn more >