Automation components lit up in highly-choreographed, precisely-timed sequences that demonstrated intelligent, software-driven fulfillment in action.

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The central engagement arena featured three brightly lit, 3D models of state-of-the-art fulfillment centers. Each model supported three types of engagement:

● 1:One – self-driven individual experiences
● 1:Few – rep-led experiences for small groups
● 1:Many – a formal presentation to communicate the brand story to large crowds

 

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The miniature fulfillment centers sat on top of media-clad table tops. An iPad controlled each interactive table experience. Compelling text narratives advanced the stories, supported by dynamic digital content on the table top, on the iPads and on the surrounding monitors.

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Doctors used a custom touchscreen app to scan one of their hands and trigger a donation to support research in their chosen field of medicine. Signing the hand scan enlisted physicians in the cause and demonstrated their commitment to advancing innovation in patient care.

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One final tap sent the personalized hand scan to a digital Commitment to Caring Quilt on an enormous LED wall.

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iPads provided visitors with a personal, portable tool to discover the stories of real life patients. Wayfinding graphics led health care professionals (HCPs) from one patient milestone to the next.

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Pointing the iPad at a marker on a life-size figure triggered a hidden story unique to that patient.

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After each story was revealed, on screen prompts allowed HCPs to explore evidence, outcomes, onboarding and more.

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Professional Engagers greeted attendees, scanned badges and provided visitors with Sysmex branded RFID bracelets. Each bracelet linked to the participant’s badge scan profile.

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Every visit to a product station triggered a donation to the AACC Global Health Outreach. Donations were progressive, so each station visited increased the donation value.

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A hosted, interactive game reinforced the product strategy behind the new solutions and created a competitive vibe in the booth.

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Transparent, OLED display monitors piqued audience interest. Hi end video animations created visual appeal and energized the narrative.

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Role-specific use cases generated emotional connections for listeners by establishing context and relevance. Talking points displayed right on the app, so critical messages were always delivered right time, right place.

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A modular structure gave reps the option of telling the story in a linear fashion or jumping from chapter to chapter to address customer inquiries in the moment.

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We designed a cross-platform app that could be accessed by web browser, iPhone, iPad or Android devices. All 400 of the client’s staff and management team registered their profile on the app, which worked like a social media site. Profiles included staff picture, languages spoken and all contact info. The staff also input their schedule to a calendar for each day of the six-day show.

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Visitors looking for a particular DMG Mori contact immediately benefited from the app. Staff members could do a quick look-up on their smart device and instantly determine if the contact was in the booth, walking the show, or off site. One more touch sent a text message or placed a phone call to the requested contact. Moments later, the two parties were meeting face to face.

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We scale scenic elements and AV to fit the cavernous arenas needed to seat 5,000 people. During the General Session, the design supports the presentation requirements of executive and technical speakers. At night, additional lighting and audio sets the stage for musical acts and entertainments.

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Seating 5,000 guests takes a few minutes. We engage the crowd with interactive technology that keeps them thinking, laughing – and participating!

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A new conference brand inspired an exuberant opening video that communicated the shared purpose of the meeting.

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Using engineering files and CAD drawings, we first created a 3D model of the new device. From there, we applied surface finishes, details and lighting effects to create realistic images of the new work-in-progress equipment.

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We then animated the model to illustrate the talking points communicated by our professional presenter and to demonstrate the mobile functionality of the new equipment.

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Lowe’s smart home technology is a market-leader. But at a trade show synonymous with sexy gadgets, Iris’ plain white form factor made it easy to overlook. The solution: humanize Lowe’s ultra-easy DIY technology by leveraging the universal power of storytelling.

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Lowe’s turned their house into a home by stationing professional Brand Ambassadors from GetSynchronicity in every room. After being trained on the finer points of Lowe’s Iris technology, GetSynchronicity helped each Brand Ambassador identify personal, real-life experiences which they then used continually (and strategically) during their product “storytelling.”

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Each personal story was designed to appeal to specific attendee needs and profiles. This strategy succeeded in transforming the dry “how to” of Lowe’s DIY technology story into a compelling, emotionally-driven human story … told by real humans.

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