NextGen – HIMSS2012

Challenge

• Capture attention and shift perception

GetSynchronicity Solution

• Engage interest with live Spelling Bee
• Differentiate through comedy and humor
• Add credibility with real-life proof points

Result

• Drove record attendance to in-booth demo stations

Sonus Networks – Supercomm

Challenge

• Drive targeted audience to demo stations

GetSynchronicity Solution

• Attract with Home Improvement parody
• Use interactive Q&A to qualify target audience
• Escort best candidates to demo stations

Result

• Demo stations so overloaded that the theatre presentation had to be suspended from time-to-time to allow staffers to work through the line of prospects

Resource Automotive – NADA

• Launch new dealership product to key audience

GetSynchronicity Solution

• Professional presenter adds energy and enthusiasm
• Convey complex sequences through custom built animations

Result

• 120 signed agreements from new dealers, exceeding the goal by 30%

Fedex Kinko's OnDemand

Challenge

• Position FEK as the leader in commercial document solutions

GetSynchronicity Solution

• Leverage appeal of FEK’s NASCAR sponsorship
• Use “schill” to voice audience point of view
• Raise visibility and aisle-appeal with clever sight-gag

Result

• 30% increase in new lead revenue potential, compared to previous year

Muller Martini – Graph Expo

Challenge

• Drive more conversations with staffers

GetSynchronicity Solution

• Raise awareness with a Booth Overview
• Position presenter on busy corner aisle
• Pique interest with interior views of equipment

Result

• Record number of attendees visited the demo areas

Dell CES

Challenge

• Create a refuge for beleaguered CES attendees

GetSynchronicity Solution

• Dell Lounge: invitation-only club within Dell exhibit
• Entertain with rock artists and celebrities
• Provide plenty of free food and beverages

Result

• Named one of the top 25 Exhibits at CES 2008

Pitney Bowes AIIM/OnDemand

Challenge

• Provide better qualified prospects for staff

GetSynchronicity Solution

• Brand ambassadors engage and qualify attendees
• Transition best candidates to Pitney Bowes staffers

Result

• Exceeded prior year’s output by more than tenfold

Mitsubishi – Graph Expo

Challenge

• Stimulate greater interest in attendee demos

GetSynchronicity Solution

• Engage with enthusiastic professional presenter
• Create rapport with audience interaction
• Script transition from theatre to demo area

Result

• Nearly 50% of visitors attended a demo

NextGen – HIMSS2011

Challenge

• Increase traffic to demo stations

GetSynchronicity Solution

• Attract interest with performance art
• Engage with relevant content linked to business success and organizational achievement
• Move to action with custom painting raffle

Result

• Drove record number of qualified leads to demos and increased year-to-year pipeline opportunities

SPC Communications – DMA

Challenge

• Galvanize attention on new brand launch

GetSynchronicity Solution

• Attract attention with masked “Everymen”
• Engage with movement-driven theatrics
• Qualify leads with brand ambassador program
• Transition prime prospects to SPC staffers

Result

• Generated over 150% of goal for new leads. 48.3% of those were considered hot.

Vital Images – RSNA

Challenge

• Drive desire for new product suite

GetSynchronicity Solution

• Build audience with professional crowd gatherers
• Pique interest with high-level, benefits-oriented theatre presentation
• Transition target audience to sales staff

Result

• Exceeded increase in pipeline opportunity potential over prior year

NextGen – HIMSS

Challenge

• Launch company's new branding campaign

GetSynchronicity Solution

• Develop a series of linked touch points
• Create attendee-centric presentations with wireless audience response system
• Provide self-guided learning at interactive touch screen kiosks

Result

• Over 800 participants with nearly 30% of those moving on for a demo with a NextGen staffer

Aastra – Enterprise Connect

Challenge

• Generate awareness for product launch

GetSynchronicity Solution

• Build excitement with attention-grabbing power of a live presentation
• Inform and entertain with humor and parody
• Conquer the crowd with systematic "attract-engage-transition" strategy loop

Result

• Exceeded objective for audiences by more than 50% and tripled the goal for product demos

Eastman Kodak DRUPA

Challenge

• Launch a revolutionary new inkjet technology

GetSynchronicity Solution

• Tame the space with a mobile presentation
• Add drama shrouded reveal
• Provide views inside the equipment with 3d animations
• Alternate performances in German & English

Result

• 50 seat theatre filled to capacity for two weeks

Carestream – RSNA11

Challenge

• Preview revolutionary work-in-progress

GetSynchronicity Solution

• Use large format visuals to provide close-up views from the aisle
• Create 3d animations to show multiple perspectives and reveal differentiating details

Result

• Audience demand kept the presentation theatre filled to capacity for five days straight