Event Tips

You’ve invested in exhibit space, sponsorships and marketing. You’re perfectly positioned to stand out on the show floor. What about your staff?

Do they understand your show objectives and their role in achieving those objectives? Do they know the criteria for a qualified opportunity? Do they have a process to strategically work a tradeshow or event environment?

GetSynchronicity’s pre-show coaching program prepares your staff to deliver high performance results. Our interactive, two-hour sessions focus on honing the skills necessary to quickly and professionally identify valid opportunities and produce qualified leads.

GetSynchronicity’s NEW online tutorial provides effective review sessions between shows, ensuring that your staff is always at their most compelling on the show floor.

GetSynchronicity. Connecting brands with the people that matter to them most.

At IFT 2010, Loders Croklaan used the hands-on appeal of interactive media to create a personally relevant experience for attendees.

The Loders Croklaan Palm Oil Challenge attracted significant attention among food technologists attending the show and sets the stage for qualifying conversations with booth staffers.

Click here to take the Palm Oil Challenge yourself and to learn more about how Loders Croklaan captured minds, market research and leads at IFT 2010.

 GetSynchronicity. Connecting brands with the people that matter to them most.

Redefine audience engagement with the power of interactive media.

Interactive, personalized emails, micro sites and landing pages move beyond promotion to gather market research, capture individual attendee preferences or even schedule participant appointments with event staff. Touch screen kiosks offer the ability to tailor presentations to a specific audience segment. Tablet platforms provide highly mobile solutions that let you take your message wherever your audience goes. Quizzes, games and competitions extend participant interaction, turning seconds-long impressions into immersive experiences that last ten minutes, twenty minutes or more. Demographic data and qualifying information gathered along the way provide valuable metrics for post-event follow up by the sales team. Suddenly, audience engagement is fun again.

GetSynchronicity. Connecting brands with the people that matter to them most.

Capture and measure important participant feedback with an Audience Response System.

Wireless keypad systems create more meaningful and interactive meetings, conferences, trade shows and training sessions. Engaging participants in shared information and collaborative formats dramatically increases audience attention and comprehension. Real time monitoring of audience opinions transforms one-sided presentations into two way dialogues and improves speaker effectiveness. Back end data capture provides critical tracking and reporting of significant event outcomes.

Whether you’re educating trade show attendees at a product launch, voting on a course of action at a corporate meeting, or enlivening an event with a team-based competition, audience response system rentals are some of the most efficient, powerful and versatile learning and entertainment tools available today.

GetSynchronicity. Connecting brands with the people that matter to them most.

Experience interaction with Synchronicity’s experiential marketing services: creative concepts, professional presenters & brand ambassadors, scripting, interactive media, staff training, measurement and evaluation.

Virtual events are gaining traction with marketers looking to reach a wider audience, generate more qualified leads, and ignite their brand. Producing measurable ROI with virtual events is not only possible, advances in web technology make it easier than ever.

Want to learn more? Start by checking out Unisfair’s Virtual Event ROI Kit, which contains:
o A lively presentation and a new White Paper entitled Making the Business Case for Virtual Events
o A user-friendly ROI Calculator for your virtual event
o Immediate access to an actual, virtual event, showcasing ROI topics

Let us know if you’d like a complimentary copy of the Virtual Event ROI Kit. Or check out today’s Synch-Up blog posting. Learn what many event marketers already know: the platform may be virtual, but the ROI is real.

Executive speaker coaching helps corporate presenters master the podium.

User group conferences, sales meetings and trade shows provide plenty of opportunity for executive presentations. Unfortunately, not all presenters rise to the occasion with an appropriate level of persuasive power.

A small investment in executive speaker coaching pays big dividends in performance impact. Corporate presenters learn how to build clear, concise, audience friendly content. They discover the importance of approaching the dais with confidence, connecting on a personal level with the audience, and communicating ideas with clarity and credibility. Ultimately, they feel the exhilaration of infusing each speaking engagement with their own unique personality.

GetSynchronicity. Connecting brands with the people that matter to them most.

Traditional event models don’t work for all audiences all the time.

Connecting with geographically dispersed and increasingly budget challenged audiences requires new models for corporate event marketers. Enter the virtual events solution.

Virtual meetings and events provide a new measure of convenience, flexibility, immediacy and personal relevance to the corporate event portfolio. Online virtual events utilize rich media including video, audio and animation all within an immersive 3D graphic environment. More than replicating the face-to-face experience, virtual events expand and extend accessibility to audiences that might otherwise might not be able to participate.

GetSynchronicity. Connecting brands with the people that matter to them most.

You’ve invested in exhibit space, sponsorships and marketing. You’re perfectly positioned to stand out on the show floor. What about your event staff?

Do they understand your show objectives and their role in achieving those objectives? Do they know the criteria for a qualified opportunity? Do they have a process to strategically work a tradeshow or event environment?

Investing in a two or three hour pre-show coaching program prepares your staff to deliver high performance results, honing skills to identify valid opportunities and produce qualified leads. Online tutorials provide effective review sessions between shows, ensuring that your staff is always at their most compelling on the show floor.

GetSynchronicity creates experience-based programs that that move to action the people that matter to you most.

Skillful measurement does more than validate your success. Well-planned evaluation strategies reveal unexpected opportunities and identify unrealized potential.

Consider pre- and post-event surveys to capture valuable benchmarking data. Use conference and session evaluations to fuel a process of continual improvement. Employ trade show booth audits and exit polls to generate competitive analyses and track visitor behavior.

Successful data mining takes comparatively little time and effort, but can yield significant rewards for your event portfolio. Click on the links below to view sample reports to jumpstart your own measurement program.

GetSynchronicity creates experience-based programs that that move to action the people that matter to you most.

XYZ Booth Exit Survey
XYZ Annual Conference Report
Annual Franchise Conference ROI

GetSynchronicity is pleased to announce the launch of our new website.

The new site provides more detailed information about our services, showcases results we’ve achieved for clients, and contains news and resources about experiential brand marketing. It also introduces our new blog, SynchUp, which you’ll find under the News section.

Whether you need to attract, engage and qualify prospects at a trade show…
inspire employees at a meeting…or motivate advocates at a launch… GetSynchronicity creates experience-based programs that that move to action the people that matter to you most.