A Step-by-Step Guide to the Trade Show “Ask”

In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >

Knowing Your Target Audience: An Object Lesson

We all like to think of ourselves as savvy marketers. We diligently stay abreast of current marketing trends in our specific businesses and keep a watchful eye on the industry in general. We give our project teams clear marching orders to “engage” our target audiences with new… learn more >

The 5 Languages of Attendee Interaction

I recently came across the book, “The 5 Languages of Appreciation in the Workplace” by Gary Chapman and Paul White.  It’s an interesting exploration into how to build better relationships with your employees. After reviewing it, I began to think about tradeshow exhibit visitors, and how… learn more >

What Makes Attendees WANT to Come to Your Booth?

The Center for Exhibition Industry Research (CEIR) recently released the second report in its newest series, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience. The goal of this report is to provide Tradeshow Management with key attendee… learn more >

Video is KING! Is it Working For You?

Sometimes, when I read the latest studies about marketing trends, I get frustrated.  Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way.  Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now.  Unsurprisingly,… learn more >

Do You Know How Your Prospects Play the Game?

Gamification  It’s here to stay.  Study after study, and real-world experience after experience, continue to prove that people from all walks of life learn and retain information better when it’s delivered using the elements of game theory. All right then … now what?  Break out… learn more >