Exhibiting at trade shows is a lot like using the popular dating app, Tinder. If you’ve never used Tinder before, here’s (briefly) how it works:. Photos of nearby users appear on your screen. You make a split-second judgement to hook-up (swipe right), or ignore (swipe left.). Rinse & Repeat. Attendee… learn more >
The reason professionals attend tradeshows is not a secret; they want to see what’s new and learn about the latest industry trends. So why do exhibitors – across every vertical – find it difficult to get attendees to visit their booths? Or conversely, if their… learn more >
We do not become wise through experience. We become wise by reflecting upon experience. No, you haven’t clicked on the “Zen Wisdom” blog by accident. That statement will make sense soon, I promise. I’ve known a great many people in my life who don’t seem to ever… learn more >
How do you connect a booth activity to the world? Digital River had a cool ski simulator to attract visitors to their exhibit at Money2020, but they wanted to share the activity with a bigger audience. Check out the Digital River Case Study to see how GetSynchronicity… learn more >
How do you communicate a big message in a small space? Interactive Briefing Zones provide a cost-effective strategy to deliver personally relevant attendee education. Short, informal conversations convey high-level messages. Skilled personnel connect target prospects with sales staff. Small investment in… learn more >
Does this ever happen to you? The client delays. Deadlines loom. Tension escalates. Finally, the project is green-lighted. Everyone shifts into hyper speed. Me? I get so wrapped up in execution that I annoy the team by making decisions that should be left to someone else.… learn more >
It’s the season for making lists. Here are my top three trends that will shape event marketing in 2013: 1. Instant Information. Digital has re-shaped expectations. Consumers now seek the same immediacy in the live event arena that they currently enjoy from on-line experiences. Delivering on-demand… learn more >
How do you attract crowds at a launch event and still provide a personally relevant experience for your guests? Ferring Pharmaceuticals used the hands-on interaction of touch screens – and the challenge of friendly competition – to make learning enjoyable and meaningful at ACG 2012. GetSynchronicity. Connecting… learn more >
How do you keep more than 300 booth staffers in your pocket? Technology can help. Click here to see how DMG MoriSeiki used a custom smartphone app to connect thousands of visitors at IMTS a highly mobile booth staff and executive team. GetSynchronicity. Connecting brands with the… learn more >
Sometimes it’s easy to think of customer service as the special province of call center workers, the hospitality industry and retail establishments. It should also be a primary objective of every trade show and event program. The marketing team at DMG… learn more >