The Psychology of Personalized Marketing

Brain research shows our brains decide what information to pay attention to. 86% of consumers say that personalization plays a role in their purchasing decisions. — Infosys This month’s Snapshot explores how technology makes it possible to deliver highly personalized experiences pre-, at- and post-show.  learn more >

Is Personalization Possible at Live Events?

Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience.  Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how to make… learn more >