A recent CEIR article mentioned how interactive technology can expand a trade show attendee experience without having to expand the size of the booth. This is good news … more bang for the buck. But interactive technology is not a panacea. If it isn’t used properly, it… learn more >
Experienced marketers know that even the coolest technology isn’t enough when it comes to engaging attendees; it requires the “missing element.” Learn what that is and how GetSynchronicity used it to help Lowe’s at CES 2015.