Gamification is Here To Stay. What Now?

Popular studies, supported by real-world experience, remind us that everyone everywhere learns and retains information better when it’s delivered using the elements of game theory. So … now what?  Break out Yahtzee™ and Chex Mix™? Even if you’re a believer in gamification, implementing it is a challenge. … learn more >

How to Increase Tradeshow Attendee Dwell Time

Recent studies* have once again proven something we all understand intuitively: 90% of the information transmitted to the brain is visual. 90% of all human communication is non-verbal. The more senses that are engaged, the more likely a person is to retain information. And my favorite: Average human attention span… learn more >

Do You Know How Your Prospects Play the Game?

Gamification  It’s here to stay.  Study after study, and real-world experience after experience, continue to prove that people from all walks of life learn and retain information better when it’s delivered using the elements of game theory. All right then … now what?  Break out… learn more >

7 Gamification Secrets to Motivate Audiences

In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >

Is Gamification right for your message?

Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere.  Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >

The Game is Afoot

Gamification is here to stay.  Research from every sector continually demonstrates how the application of game theory to business marketing communication more than doubles learning and comprehension rates, dramatically increases dwell time in exhibits, and decisively changes a target audience’s buying and advocating behavior. Synchronicity embraces… learn more >