Top Three Event Trends for 2013

It’s the season for making lists. Here are my top three trends that will shape event marketing in 2013: 1. Instant Information. Digital has re-shaped expectations. Consumers now seek the same immediacy in the live event arena that they currently enjoy from on-line experiences. Delivering on-demand… learn more >

Small Wins

You’ve just come back from a conference. You’ve listened to case studies by the big marketers. You’re all fired up to implement change and boost the performance of your company’s event marketing program. Unfortunately, you don’t have the budget dollars of those big marketers. Or… learn more >

Another Season, Another Reason

September beckons. School. Cooler days. Football. Back to the show floor. Is your event program ready? Have you clearly defined the objectives for each show? Demand generation Awareness, education and preference Market research Product launch Other Who is your audience? All attendees? Other exhibitors? Only segments? Have you created a demographic profile? How will… learn more >