Connecting with your target audience is tough, even under the best of circumstances. Connect face-to-face, you can see your listener’s reactions. Connect virtually … it’s a crapshoot. They might be listening … or they might be playing digital Solitaire. No matter how you’re communicating, the best… learn more >
Photos, video, graphics – all create strong viewer connections. Not all visuals, however, connect equally well with all audiences. Even fewer have the power to authentically communicate brand value and corporate culture to diverse audiences. This month’s IGNITE explores the keys to creating visual stories that… learn more >
Many articles have been published in business journals lately exploring how to “tell a better story.” Most use a business or client meeting as their setting. Nowhere, however, is the need for powerful storytelling greater than on a tradeshow floor. In a matter of seconds… learn more >
It’s really tough to tell a good story. Some companies get stuck in the weeds and lose sight of the big picture. Or they focus too much on the brand and not enough on what customers care about. Or they try to have one story… learn more >