Competing for the hearts and minds of your prospects can be challenging. But if I told you that there is a true way to set yourself a part – would you listen to me? I hope so. But what if I could… learn more >

Bob, an exhibitor, sighed as he rushed to finish packing up his display in order to catch his flight home. He couldn’t wait to get out of there. It had been his worst show to date; he was sure. Just then, Mark, another exhibitor just a… learn more >

Nikki Lazuka, GetSynchronicity’s newest account executive, reflects on HCEA 2010… What an experience!  Last week I attended HCEA’s annual meeting.  It was a lot of firsts for me…my first time in “NOLA”, my first physical contribution towards the relief effort of post Katrina and my first… learn more >

The latest figures released by American Business Media show a mixed bag of economic reports. Trade show revenue is down 8.4% in Q1 2010 year-over-year. Disappointing news. Until you compare it to last years’ 19% drop and suddenly, the future… learn more >

Twitter’s recently-announced ad model has the social media world buzzing. How will brands use the ads to promote products and services? With access to the ads currently limited to a select group of marketers, the debate amounts to little more than speculation. Based on what we… learn more >

Back to our two-part interview with Sue Tinnish, president of Seal Inc., and a member of the American delegation to the International Standards Organization conference on sustainable meetings and live events. This week, Sue explains the mechanics of ISO and shares some… learn more >