This morning I came across a presentation that I delivered to a group of event professionals some eight or ten years ago. At the time, Heinz had recently introduced a new ketchup bottle. It featured a big, wide spout and was made of squeezable plastic.… learn more >

“In life there are many “secrets”– those things hidden, unseen, unrecognized, or not commonly known and understood, except by the initiated and few.” That’s a quote from Joyce McKee’s new eBook, The Secret to Achieving Brilliant Returns at Your Next Event: A Guide to… learn more >

Last December I posted a blog entry about the use of interactive technology at events: “8 weeks. 9 trade shows. 2 conferences. 6 different industries.” I’ve had lots of opportunity this fall to observe face-to-face marketing strategies. One trend I’ve noticed bothers me – the over… learn more >

Our dear friend and colleague, Joyce McKee of Lets Talk Trade Shows, has just published her second eBook, The Secret to Achieving Brilliant Returns at Your Next Event: A Guide to Maximizing Your ROI and ROO – 2010 Edition. It is a primer for those… learn more >

So what does it take to tell a good story? Authenticity would be at the top of my list. Followed closely by good intent – it’s important that you share your stories to help your listeners or guide them to a desired destination. Nail those… learn more >

In the last blog post, I mentioned the Advertising Research Foundation (ARF) study. One of the companies who participated in the research was the Verse Group. Actually they were formed as a result of the ARF study, and they have written a White… learn more >