Are You Maximizing Your Meeting Content?

“Give me six hours to cut down a tree, and I’ll spend the  first four sharpening the axe.”  – Abraham Lincoln The metaphor is clear … proper preparation results in an easier process and an improved chance for successful outcomes. But when it comes to creating attendee… learn more >

Are Your Globalization Efforts Being Maximized?

While nothing will ever replace face-to-face interaction, the desire to “globalize” your tradeshow exhibit via the web has never been stronger. The ubiquity and standardization of streaming media makes pushing content out over the Internet simpler than ever. If this sounds like a daunting task,… learn more >

Speaking Engagement? How to Hook Your Audience

What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >

How Adding “The Why” Supercharges Case Studies

Simon Sinek has one of the most viewed YouTube videos of all time. It’s a TED Talk called, “How Great Leaders Inspire Action.”  In essence, great leaders communicate the “why” of what they do, rather than the “how” or “what,” etc. Simon’s mission has expanded into… learn more >

Do Your Booth Attendees Feel Like They Belong?

“Throughout history, humans have been connected through group experience: hunting together, building together, parenting together … Marketing can make a profound impact when it says ‘yes, you belong,’ bypassing the need for ‘proof.’ ”   Forbes Community Voice – May 2017 This quote was taken from a… learn more >

Does Your In-Booth Demo Make Sense?

“Sensemaking” is the process by which people give meaning to experience. This concept has made the rounds of Information Science for decades, and has been applied to various disciplines, most notably by Karl E. Weik who applied it to “Organizations.”  He defined sensemaking in organizations… learn more >