Four Strategic Building Blocks to Event Success

The New Year is almost here, and with it comes a flurry of expectations. Use these four strategic building blocks to jumpstart event success in 2018. Traffic Building Attendees routinely create a “must-see” list to optimize their time on the show floor.  Pre-show communications are the surest… learn more >

The Challenge of Walking the Walk

When was the last time you challenged your team to embrace the value of “risk taking” or to defy the status quo and engage in “innovative thinking?” These aren’t just edgy statements. They’re bold calls to action, designed to inspire and guide our teams to excel. And yet, several… learn more >

Are You Maximizing Your Meeting Content?

“Give me six hours to cut down a tree, and I’ll spend the  first four sharpening the axe.”  – Abraham Lincoln The metaphor is clear … proper preparation results in an easier process and an improved chance for successful outcomes. But when it comes to creating attendee… learn more >

Are Your Globalization Efforts Being Maximized?

While nothing will ever replace face-to-face interaction, the desire to “globalize” your tradeshow exhibit via the web has never been stronger. The ubiquity and standardization of streaming media makes pushing content out over the Internet simpler than ever. If this sounds like a daunting task,… learn more >

Speaking Engagement? How to Hook Your Audience

What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >

How Adding “The Why” Supercharges Case Studies

Simon Sinek has one of the most viewed YouTube videos of all time. It’s a TED Talk called, “How Great Leaders Inspire Action.”  In essence, great leaders communicate the “why” of what they do, rather than the “how” or “what,” etc. Simon’s mission has expanded into… learn more >