What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >
Simon Sinek has one of the most viewed YouTube videos of all time. It’s a TED Talk called, “How Great Leaders Inspire Action.” In essence, great leaders communicate the “why” of what they do, rather than the “how” or “what,” etc. Simon’s mission has expanded into… learn more >
“Throughout history, humans have been connected through group experience: hunting together, building together, parenting together … Marketing can make a profound impact when it says ‘yes, you belong,’ bypassing the need for ‘proof.’ ” Forbes Community Voice – May 2017 This quote was taken from a… learn more >
“Sensemaking” is the process by which people give meaning to experience. This concept has made the rounds of Information Science for decades, and has been applied to various disciplines, most notably by Karl E. Weik who applied it to “Organizations.” He defined sensemaking in organizations… learn more >
In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >
CEIR (The Center for Exhibition Industry Research) recently released their latest “Attendee Retention Insights” Report that analyzes why attendees become loyal visitors to events, and what organizers are doing to motivate attendees to return on a regular basis. Trade show exhibitors may feel that this report… learn more >
Facebook, LinkedIn, ShapChat, Instagram, et al, all have one thing in common; they crave content. To satisfy this need, savvy marketers across most verticals are leveraging their tradeshows and events to capture customer testimonials, live product demos, expert interview, PR roll-outs and much more. This… learn more >
Have you ever noticed that your tradeshow booth reps spend the majority of their time talking with current customers? The reason is not hard to deduce; this is a good use of their time. However, one of the primary objective of any tradeshow exhibit is… learn more >
We all like to think of ourselves as savvy marketers. We diligently stay abreast of current marketing trends in our specific businesses and keep a watchful eye on the industry in general. We give our project teams clear marching orders to “engage” our target audiences with new… learn more >
Recently, an occurrence of historic dimensions exploded across the country, and its effect has been felt around the world. Millions of people never saw it coming, and may prove to be one of the biggest disruptors of the 21st century. The Chicago Cubs won the 2016 World… learn more >