The annual CMO Survey unfailingly offers useful information to dissect and analyze. A key takeaway this year reveals that event marketers continue to increase the use of digital marketing tools in their tradeshow and event programs. While the average company invests one out of ten… learn more >
You discover that you are in charge of demo-kiosk engagement at your next tradeshow. You know you’re good at one-on-one interactions, but you don’t have much experience talking to small groups in a non-traditional environment, especially when your audience is tired, distracted, and willing to… learn more >
Facebook is currently in the spotlight. But whatever new regulations or controls may be put into place, Facebook, as well as LinkedIn, SnapChat, Instagram, et al, will continue to have two things in common; they will continue to crave content, and they will increasingly need… learn more >
LinkedIn recently published an ePaper entitled, “5 Trends Every CMO Should Know.” The content was drawn from trusted industry sources, and each trend was accompanied by an inset detailing how CMOs can use LinkedIn to take advantage of each. This blog will do the same, but with a… learn more >
Seeing a product or service in action is a proven way to further a sale. Naturally, many companies choose to feature in-booth demos in their trade show exhibits. Here are 5 Top Tips that help ensure that your in-booth demos effectively engage your target audience and… learn more >
The start of the calendar year ushers in an onslaught of business predictions. After reviewing the marketing trends expected for the coming year, it appears that 2018 will be the Year of Empathy. “Empathy,” in marketing terms, kicks experiential programs up a notch by offering brand… learn more >
The New Year is almost here, and with it comes a flurry of expectations. Use these four strategic building blocks to jumpstart event success in 2018. Traffic Building Attendees routinely create a “must-see” list to optimize their time on the show floor. Pre-show communications are the surest… learn more >
When was the last time you challenged your team to embrace the value of “risk taking” or to defy the status quo and engage in “innovative thinking?” These aren’t just edgy statements. They’re bold calls to action, designed to inspire and guide our teams to excel. And yet, several… learn more >
“Give me six hours to cut down a tree, and I’ll spend the first four sharpening the axe.” – Abraham Lincoln The metaphor is clear … proper preparation results in an easier process and an improved chance for successful outcomes. But when it comes to creating attendee… learn more >
While nothing will ever replace face-to-face interaction, the desire to “globalize” your tradeshow exhibit via the web has never been stronger. The ubiquity and standardization of streaming media makes pushing content out over the Internet simpler than ever. If this sounds like a daunting task,… learn more >