Times change; technologies change; people change; attitudes change. Ask yourself … are you making engagement marketing decisions based on past assumptions that may no longer be true? For example: Assumption: Augmented Reality (AR) is too expensive. Reality: It’s more affordable than ever. Assumption: AR is too involved. Reality: It’s… learn more >
Trade show programs typically rely on a shotgun approach to generate individual leads. Account Based Marketing (ABM), on the other hand, focuses on infiltrating highly-specific, target accounts. New digital tools are bridging the gap, delivering personalized attention, hyper-focused message outreach, and micro-relevant content to high-value clients… learn more >
A recent CEIR article mentioned how interactive technology can expand a trade show attendee experience without having to expand the size of the booth. This is good news … more bang for the buck. But interactive technology is not a panacea. If it isn’t used properly, it… learn more >
The aphorism, “If it ain’t broke, don’t fix it” is sound, practical advice … that isn’t. If you own a car, manage an IT network, or run a business, you know that “preventative maintenance” keeps inexpensive problems from becoming expensive ones. Trade show engagement programs… learn more >
Many articles have been published in business journals lately exploring how to “tell a better story.” Most use a business or client meeting as their setting. Nowhere, however, is the need for powerful storytelling greater than on a tradeshow floor. In a matter of seconds… learn more >
In the November issue of Forbes, Kathy Caprino explores three critical communication concepts that help strengthen relationships, forge stronger bonds, and improve communication skills. These key concepts also enable you to engage, inspire, and connect more powerfully with your target audience at tradeshows and events. Listen… learn more >
There is only one thing worse than a rude audience at a corporate meeting; a polite one. They smile, make eye contact, but their attention is elsewhere. The goal is to create an engaged audience. Here are a few proven tactics that generate audience attention. I. … learn more >
If increasing attendee dwell time in your tradeshow booth has become your responsibility, here’s a powerful solution: an electric dog fence. You know the kind …a dog collar that delivers a mild shock when they attempt to leave the yard. In this case, as each… learn more >
You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do? Develop an outline Create slides Define what your audience cares about If you didn’t pick 3, read on. People everywhere are the same; they are more… learn more >
Popular studies, supported by real-world experience, remind us that everyone everywhere learns and retains information better when it’s delivered using the elements of game theory. So … now what? Break out Yahtzee™ and Chex Mix™? Even if you’re a believer in gamification, implementing it is a challenge. … learn more >