EXHIBITOR 2015 is here, and whether you’re new to the floor, or a seasoned veteran, you can usually place each booth visitor into the following categories. Why have I defined them? Read on: The Looky-loos: They are primarily attracted by bright shiny objects and are only… learn more >
There are two types of speakers; those that are nervous, and those that are liars. … learn more >
At your next tradeshow, you’re in charge of attendee engagement at one of your in-booth kiosks. Now what? You’re good one-on-one, but you don’t have much experience with engagement marketing or talking to small groups in a non-traditional environment; especially when your audience is comprised of tired,… learn more >
Here are five popular interactive technologies marketers use to engage their target audiences at tradeshows and sales meetings, followed by the five most common MISTAKES to avoid when implementing them: AR (Augmented Reality): The ubiquitous nature of smart phones and tablets has made AR a much… learn more >
What’s the #1 New Year’s Resolution in the US? Yup. You can probably guess numbers 2 through 5, as well. This reminds us that we all have more in common than we think. The same is true for tradeshow marketers across every industry—we all share the… learn more >
Another year, another holiday, another reason to give thanks. To all of our clients, new and old–who honored us by letting our team help with their tradeshow & event programs–we say …Happy Holidays and a Prosperous and Healthy New Year! Sincerely, The GetSynchronicity Family
How many times has someone at work or at home playfully scolded you for not noticing a new hairstyle or a new outfit? Me too. It’s a common syndrome called “psychological invisibility.’ You become so familiar with someone, or something, that you fail to really “see”… learn more >
There’s plenty of “down” time at meetings and conferences- assembling for general sessions, luncheons, galas, award sessions, and breaks between speakers. But don’t let the word “down” fool you. These are great opportunities to build community. Here are five fun and interactive ways to transform “down”… learn more >
It occurred to me the other day that exhibiting at trade shows was a lot like speed-dating. You only get a limited amount of time to connect with prospects, identify which ones interest you, and convince them to connect again. Sounds familiar, doesn’t it? So when exhibiting,… learn more >
The flurry of Q1 and Q2 meetings, conferences and tradeshows slows down a bit now as we head into summer. It’s a great time to evaluate and re-tool program components before the intense rush of the fall and Q4. Here’s a list… learn more >