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BETTER RESULTS FOR TRADESHOWS, MEETINGS & EVENTS

Design Thinking – A Human Centered Approach for Meetings

In our last article we talked about the importance of applying design thinking to meeting strategy for mission-critical meetings. This article delves into the process, providing a high-level guide. But first, a quick refresher.

“Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive sciences, human need and beauty.” — Paola Antonelli , Senior Curator, Museum of Modern Art

In other words, it’s not about creating a new PowerPoint template or finding a destination location…  View the document